Article Spinning Made Simple

In a previous post, we looked at the issue of duplicate content vs unique content.

We learned that unique content is the most powerful type of website content for your search engine rankings.

You should only use 100% unique content for your own website, but for content distributed across the internet for the purpose of building links back to your site, less unique content can work.

Article spinning can produce a large volume of article variations from one ‘seed’ article, so many marketers use spun articles as the basis for their off site promotional efforts.

Before we get into the area of what article spinning actually is, we need to make something clear – article spinning can never be as effective as 100% unique content, but it is better, however, than all-out duplicate content.

So, article spinning involves re-writing specific portions of an article, including re-writing entire sentences and replacing individual words with synonyms, for the purpose of making said article appear more unique to search engine spiders.

Article spinning can be done manually, but most people who spin their content do so with the aid of advanced software programmes ( unexcitingly called “article spinners” ). This article will only discuss automated article spinning – manual spinning is a insane waste of time. Don’t even consider it!

The main advantage of article spinning is that it can save time, but the truth is that converting a normal 400 – 500 word article properly into spin ready format can take several hours, even with automation software.

The more variations of each sentence and the greater number of synonyms you use, the more unique each variation of the article will turn out to be.

Many experts recommend completely re-writing each sentence in the article five times! This takes work, for sure, but this level of re-writing can produce possibly even hundreds of relatively unique article variations, especially if you add synonyms.

So, from a technical standpoint, how does spinning software work?

When you open up an article spinner, you load your article in, highlight the first sentence, re-write it ( ideally 5 times, remember?! ), add synonyms if applicable ( a good spinner will have a built in thesaurus ), then move on to the next sentence, and so on.

The advantage of the spinning software is that it will convert each sentence into the correct ‘spin syntax’, which is basically a code which contains all of the variations of each word/sentence.

When the article is completely re-written within the software, it automatically be in the correct ‘spin ready’ format – at the click of a button, you will then be able to generate unique variations of the article, which can easily be exported for distribution
across the internet.

Some spinners will even allow you to export article variations in html format with your links included!

The most advanced spinners include use the popular jet spinner syntax, which allows you to export the article in spin ready format – this way, you can submit it to certain distribution services, which will then convert the article into final and complete article variations.

So, there you have a simple explanation of article spinning, but remember, it’s not ideal, so procede with caution – and don’t cut corners!

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