Configuring Your Google Analytics Website Profiles

Configuring Your Google Analytics Website Profiles

Once you have set up your google analytics account, you
will now have to do considerable work to configure your web-
site profile, or profiles.

A profile is a part of your account that contains all of the
data for a specific website, or portion of a website.

You can have up to 25 accounts under your google username.
And each account can have up to fifty website profiles.

When you set up your first account, you have to enter a web-
site url, which is then automatically used to create your
first profile.

Let’s take a closer look at profiles, and how you can edit
them.

You can access all of your website profiles from your google
analytics settings page.

A profile consists of user access, goals, and filters.

The user access section of a profile allows you ( as account
administrator ) to add other account administrators and users.

Adding another account administrator is fine, as long as you
don’t mind the administrator accessing all of the profiles in
your account – this is the best option if you only have your
own websites in your account, and you need an analytics
expert to access and control your profiles and data.

User only access is the other option – this grants view only
access to reports from selected profiles within your account –
useful if you need a third party to assess your report data.

Goals are vital part of your analytics profile set up – a goal
refers to a specific action that you want your visitors to take:
this can be a time on site goal, a destination page goal, or a
pageviews per visit goal. Each profile can contain up to twenty
goals.

It is very important that you decide in advance what the main
objectives of your website are – then you can configure goals
that reflect these.

Filters are a complex part of google analytics – they allow you
to segment your traffic data by a large number of variables.

A best practice for using filters is to set up what are known
as duplicate profiles – one unfiltered profile, and a second
profile containing only a filtered subset of data, for example
– only visitors from Dublin.

There is a number of preset filters included in google analytics,
but advanced, custom filters combined with the use of ‘regular
expression’ code provide an enormous number of additional
options.

It is very easy to set up a google analytics account. Installing
the google analytics tracking code is also quite easy.

But, configuring profiles, setting up duplicate profiles, adding
goals, filters ( particularly custom filters ), and properly
controlling user access is much more difficult.

Accessing and interpreting reports can be even more challenging.

Reports will be covered in the next post in the google analytics
series.

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