Google Analytics In-Page Analytics

Google Analytics In-page Analytics

If you’ve been following the other posts in the google analytics series,
then you will know that google analytics is an amazing system for
tracking and analysing your website.

Once you obtain the valuable data that GA provides, you can then
act on it to improve upon practically every area of your site.

A recently added feature that stands out is the in-page analytics
feature, now available in the content reports section.

The google analytics in-page analytics feature allows you to view
a snapshot of each one of your webpages from within the google
analytics interface, with the areas of the page that are receiving
clicks highlighted in the style of a heat-map.

Better still, if you leave the interface, and open your website in
another browser window, the data will from in-page analytics will
still be visible.

Each clicked area of the page has a percentage figure beside it,
which indicates what percentage of the overall clicks on the page
were on that link, or page area ( many times, you will see clicks
on parts of the page that don’t contain links – visitors don’t
always know what is hyperlinked and what isn’t ).

So, is this new beta-feature really of any use? Definitely yes!

In-page analysis goes beyond any other feature of google analytics
in terms of identifying what visitors actually want most from your
website. In fact, it goes way beyond web analytics, and into the
area of conversion optimization.

For a start, before it’s predecessor, page overlay became available,
you could use GA to identify where your visitors entered and exited
your site, how many pages they viewed and in what order, and how
long they stayed on each page.

But, could you identify what areas of each individual page they
clicked on, with or without a hyperlink? No. With the advances of
in-page analytics, though, this and a lot more is now easily
accessable.

Even though you can use the other analytics reports to figure out
which particular links on your pages are most popular ( for example,
by examining the navigational paths ), it is much more difficult to
do so.

Utilizing in-page analysis, you can quickly and easily identify the
percentage of clicks above vs below the fold, and discover what
non-hyperlinked page areas are being clicked on, and how often
– this is useful, as it can alert you to the need to make a certain
area of your page clickable.

Combined with well optimized landing pages, you could you this
data to develop a much more effective sales funnel.

You can even apply filters to segment the clicks by city, region,
country, and a load of other variables.

And click the goal value tab, and you’ll quickly discover the goal
value associated with each click.

In-page analytics is a very simple feature, but a very brilliant one
nonetheless.

In fact google analytics is pretty brilliant overall.

Do not let the fact that it is free fool you into believing the idea
that GA is not as useful as expensive web analytics programmes
– if anyone else other than google, with their enormous financial
resources, had control of the google analytics system, it would
cost a ton of money. Take advantage of it!

More posts on google analytics coming soon.

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