Is Your Website Well Optimized?

Is Your Website Well Optimized?

If you are marketing your products and services on the internet,
then you probably already have a website. A common situation to
be in, though, is this:

You’ve paid a hefty fee to an experienced web designer to come
up with a professional looking website that will make a fantastic
impression on your potential customers. But, nobody seems to be
visiting it – at least you assume that nobody is visiting because
you don’t actually have any traffic statistics to go on.

But, the fact is that most, if not all of your business is still coming
through word of mouth and conventional offline advertising.

Still, you’d hesitate to call your website a waste of money. That
would be too harsh. After all, its early days – it probably just
needs a little more time to ‘take off.’ Right?

Wrong!

This is the typical scenario of a website that has been very badly
optimized ( or not optimized at all ).

Very often, a website address is something to stick on a business
card – a online ‘brochure’, if you like.

But, is it really worth the time and energy ( not to mention the
money ) to build a new website, just so that people who already
know about you can check out your cool new site? The answer
is no!

In order to make your online presence felt, you need a website that
is properly optimized, regularly updated, and aggressively promoted.

A website that lacks proper on page optimization will not rank in
the search engines – especially if it also lacks inbound links.

So, lets briefly cover some basic on page optimization errors:

Missing title or meta description tags – this is absolutely basic.
These html tags should contain expertly researched and selected
keywords relevant to your page content.

Keyword stuffing of meta keyword tags, title tags, or page content.
Again, another basic error – meta tags and page content should
read well and contain relevant keywords.

Incorrect meta title, or meta description tag length – make these
page elements too long, and the search engines will cut them off
when they are displayed in the search engine results pages.

Keywords used in meta tags not appearing in page content – this
is considered spam by the search engines. Enough said.

Header tags or page content not containing any keywords. You
must have an acceptable keyword density percentage in your
page content.

Any website that has any of these errors is very poorly optimized.
If this is the case with your site, or if it has not been optimized
for search engines at all, then you must take immediate steps to
remedy the situation.

Here are the steps to take:

Do exhaustive keyword research to identify some highly valuable
and relevant keywords to target.

Optimize your website for these phrases ( every page that you
want to rank, that is ).

Create an xml sitemap and an html sitemap.

Submit your website to google webmaster tools.

Create and upload a robots.txt file.

Strategically link your web-pages together.

Begin promoting your website through the use of web 2.0 and
social media.

Start an agressive inbound link building and promotional campaign.

Install and configure google analytics.

We can do all of the above, and more, for you. If you are not already
an seo and internet marketing expert, then why not grab your free
website assessment and seo consultation today?

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