On Page SEO Explained.

On page search engine optimization, also described as on page SEO, is the most straight-forward part of the SEO puzzle.

It involves optimizing your own web-pages for the right keywords, so that your pages increase in visibility to the search engines for search terms that are relevant to your products or services.

Getting on page SEO right requires focusing on every page of your site. Here we will briefly cover the various elements of effective on page SEO.

Keywords:

After you have done effective keyword research, you will have identified phrases that you will use on each page of your website, ideally one main keyword, or phrase, per page.

Keyword mapping:

Basically this refers to the placement of the aforementioned keywords on various areas of your web-pages.

It is a good idea to place the main keyphrase that you are targeting in the meta tags of the page, in the page title, and in various heading tags within your page, like h1 and h2 tags.

It is also vital to include the main phrase a number of times within the actual body of your page content.

This can be difficult – keyword density can have quite a impact on your page, and if poorly executed, it can damage your site’s ranking potential.

Internal linking:

This can be difficult to get right, especially if you have a conventional html website.

It is tough to get any solid information on proper internal linking practices, but this does not mean that this area of on page SEO is unimportant.

On the contrary, internal linking is a crucial factor as far as having a search engine friendly website is concerned. Get it wrong and the search engine spiders won’t be able to properly crawl and index your site.

WordPress is a much better platform to use, but you will still need a high degree of expertise to get it right.

So, this is a very basic overview of on page SEO.

Get any of these elements wrong, and you will have dealt a deathblow to your own website – not a good feeling!

That is what makes it such a good idea to outsource this area of your business to a skilled SEO consultant.

We are experts in on page SEO, both with html and wordpress sites. If you don’t have a site, we can provide you with a highly professional and cost effective solution through our skilled web design partners.

This way, you can enjoy an expertly designed and optimized site right from the word go.

We can also overhaul your existing website’s on page SEO, without interfering with its important functionality, user friendliness or design.

Why not contact us today for some free advice?

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