Advanced SEM Services

For well search engine optimized and expertly promoted website’s, we also recommend two more advanced services – web analytics and conversion optimization.

Many consultants offer these services to a high standard, but we strive to provide them at a high standard, and at the right time.

Unless you have your website already expertly audited and optimized, it will be a waste of your time and resources to pay for these services.

Let’s now look briefly at each option:

Web analytics

Once your website is receiving steady traffic, you will want to monitor and assess this traffic on an ongoing basis.

One of the best ways to accomplish this is through the use of google analytics – we can quickly and effectively install the google analytics tracking code on your website, and configure your google analytics account in such a way that you will only receive the data that you need to monitor your website in the most time-effective manner.

We can also use other web analytics programs, if required.

Conversion optimization

Basically, conversion optimization involves the use of google’s website optimizer. Again, to make conversion optimization a worthwhile endeavour, your site must be at the stage where it is receiving a steady stream of traffic.

Using google website optimizer, we can conduct effective split and multi-variate tests on your key web-pages, wherein variations of different page elements are tested against one another – with the results showing what is working and what is not.

By acting on this valuable data, we can then alter these page elements, dramatically improving your website’s conversion rates.

If you are at the stage where you require these services, contact us now for your free quotes!

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